The objective of the second phase of network design is to
A) select a precise location and capacity allocation for each facility.
B) select a set of desirable sites within each region where facilities are to be located.
C) identify regions where facilities will be located, their potential roles, and their approximate capacity.
D) specify what capabilities the supply chain network must have to support a firm's competitive strategy.
Answer: C
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One of the advantages that U.S. marketing researchers have over other international marketing researchers is the fact that U.S. marketing researchers have almost as much information about world markets and countries as they do on the domestic U.S. market.
a. true b. false
8. Which of the following goals would be a good example of a "SMART" goal?
a. Improve customer satisfaction because our satisfaction numbers have decreased b. Create new product ideas because our competition has introduced 3 new products in the past year c. Reduce scrap rates in manufacturing by 20% by the end of the third quarter d. Reduce the likelihood of product failures in the near future