Explain how a channel can provide a marketer with contact efficiency
What will be an ideal response?
A channel intermediary reduces the number of contacts a marketer must make with consumers; instead of needing to make contact for an exchange with each customer of the company's product, the company only needs to make contact with large retailers of the product.
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Why have purchased liquidity management techniques become very popular in spite of its limitations?
A. Because it insulates the assets of an FI from normal drains on liability liquidity. B. Because funds can be easily raised in the eventuality of a liquidity crunch. C. Because of decrease in the cost of funds during periods of high interest rate volatility. D. Because the funds are covered by deposit insurance. E. Because the adjustment to the deposit drain occurs on the liability side of the balance sheet.
Movie Giants offers DVD rentals through its Web site. It also offers DVD rentals via Star City stores. This is an example of a(n)________ distribution system
A) conventional B) inclusive C) intensive D) extensive E) multichannel