An audience member’s skills at decoding the underlying message of an action show that force is the proper solution to all problems involve the ______ dimension of media literacy.

A. cognitive
B. emotional
C. aesthetic
D. moral

D. moral

Communication & Mass Media

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Because of the role of ________ in the perception process, visual stimulation is given primacy in Western countries, thus leading to the saying "seeing is believing."

a. power b. social comparison c. historical time periods d. culture

Communication & Mass Media

Jeff is the owner of an Italian restaurant and makes deliberate choices about the dimness of the lighting, the softness of the music and the choice of colors on the wall. Jeff's choices reflect which nonverbal channel?

A) kinesics B) prozemics C) environmental factors D) chronemics E) environmental factors

Communication & Mass Media