Which of the following is an indication of the reliability of a survey?
A) Participants respond in a similar manner
B) There are a sufficient number of participants
C) Repeating the survey would produce identical results
D) A representative population sample is used
E) The survey is adaptive
C
Explanation: C) Surveys can provide invaluable insights on a wide variety of business topics, but they are useful only when they're reliable and valid. A survey is reliable if it produces identical results when repeated.
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