Brand associations consist of all brand-related thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand node

Organizational marketing is also known as:

A) industrial marketing. B) company marketing. C) consumer marketing. D) service marketing.

Interactive Multimedia training can be used for

A) Almost any training objective. B) Only declarative and procedural knowledge. C) Only declarative knowledge and some basic skills. D) Only declarative, procedural, and strategic knowledge.