Technology will never assist in the delivery of customer service

A positive NMC is the result of marketing and sales expenses exceeding gross profit during the introduction stage of the product life cycle

Indicate whether the statement is true or false

A market-based strategy that leverages a knowledge advantage with respect to both customers and competitors, and can be implemented with a nonconfrontational approach that minimizes losses, is known as a(n) ________ strategy

A) inside-the-box B) disintermediation C) oblique D) mass-personalization E) reactive