Briefly describe the characteristics of the Millennials
What will be an ideal response?
Born between 1977 and 1994, Millennials, also called Gen Y, number 78 million with annual spending power estimated at $200 billion. Also known as the Echo Boomers, these consumers have been "wired" almost from birth — playing computer games, navigating the Web, downloading music, connecting with friends via instant messaging and mobile phones. They have a sense of entitlement and abundance from growing up during the economic boom and being pampered by their boomer parents. Yet they are highly socially conscious and concerned about environmental issues. They are selective, confident, and impatient.
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Which of the following is NOT a tool used to help manage marketing accountability?
A) optimization models B) planning C) interval scales D) CRM software E) forecasting
"Look and feel" copyright infringement lawsuits are concerned with:
A) the distinction between tangible and intangible ideas. B) the distinction between an idea and its expression. C) using the graphical elements of another product. D) using the creative elements of another product. E) violation of a monopoly on the ideas behind a product.