Which part of an attitude system is at the core of our identity?

A) attitudes B) beliefs C) values D) morals

C

Communication & Mass Media

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The motive appeal of curiosity belongs to the motive cluster of achievement

Indicate whether the statement is true or false

Communication & Mass Media

When a child is warned against doing something under the threat of punishment and yet does exactly what she was told not to do, we have an operation of negative _______ power

a. legitimate b. persuasion c. expert d. coercive

Communication & Mass Media