To create an effective group, managers need to consider group size, group tasks, and group ______.

_______ for a firm identifies which brand elements a firm chooses to apply across the various products it sells." In business markets, the most significant aspect of branding strategy is deciding on the brand hierarchy to pursue

a. brand equity b. branding strategy c. brand hierarchy d. brand loyalty

Groups where members dislike each other and where they work at cross-purposes are identified as uncohesive groups

Indicate whether the statement is true or false