Market skimming pricing makes sense under all the following conditions, EXCEPT ________
A) if a sufficient number of buyers have a high current demand
B) if the unit costs of producing a small volume are high enough to cancel the advantage of charging what the traffic will bear
C) if the high initial price does not attract more competitors to the market
D) if consumers are likely to delay buying the product until its price drops
E) if the high price communicates the image of a superior product
D
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Axe, a brand of male grooming products targeted at males aged 18-24, focused its marketing mix on creating a Web presence before launching a more traditional advertising campaign that included television advertising
The decision to focus on the Web at first was based on ________. A) the reach of the Internet among the general population B) the hope of securing more easily measurable data from viral marketing C) the target's level of familiarity with the media D) the high CPM of network advertising E) the ineffectiveness of using broadcast to reach mass markets
Two commonly used forms of cross-functional training are
A) classroom lectures and simulations. B) team training and brainstorming. C) virtual reality and vestibule training. D) CAI and simulations.