______ groups affect consumer behavior because they influence the information, attitudes, and aspiration levels that help set a consumer's standards.

Which of the following is NOT an accurate description of modern marketing?

A) Marketing is the creation of value for customers. B) Marketing involves managing profitable customer relationships. C) Marketing emphasizes selling and advertising exclusively. D) Marketing involves satisfying customers' needs. E) Marketing is building value-laden exchange relationships with customers.

Which of the following factors has reinforced the popularity and staying power of public relations in an economic downturn?

A) understanding and mastery of social media B) crisis communication C) a research focus D) a management orientation