If the purpose of your message is to inform parents about the new dismissal procedure designed to alleviate problems with the current process at your school, which of the following best represents the desired outcome of your message?
A) That parents will analyze the situation themselves
B) That parents will be willing to help
C) That parents will want to improve their children's experience
D) That parents will follow the new process that you are implementing
E) That parents will be involved in their children's educational goals
Answer: D
Explanation: D) The desired outcome of a message is what you actually want your audience to do as a result of the communication. If there is a problem with the current procedure of dismissal, your desired outcome is that parents will follow the new procedure which you have implemented to address the issue. The other choices are less relevant or less specific than this outcome.
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A) implement new technology B) increase order requests C) develop customer insights D) analyze employee turnover E) establish short-term objectives
What role does the message play in the development of an MPR effort? How does this role differ from traditional promotional strategies?
What will be an ideal response?