When a product is in the growth stage of its product life cycle, which of the following occurs?
a. Persuasive and reminder advertising is decreased.
b. Heavy advertising is used to build brand loyalty.
c. Personal selling and sales promotions are the major elements of the promotional mix used.
d. Personal selling is ineffective.
Ans: b. Heavy advertising is used to build brand loyalty.
Business
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Indicate whether the statement is true or false
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