An ERP system architecture should adapt to future business challenges

________ refer to sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers

A) Point-of-purchase promotions B) Frequency marketing programs C) Trade promotions D) Events E) Coupons and inserts

The set of marketing variables a firm uses to achieve its desired sales performance is called the ________

A) promotion mix B) product mix C) marketing mix D) facilitating function E) CRM