What is competitive intelligence and how does it help companies in making their marketing decisions?
What will be an ideal response?
Competitive intelligence may be defined as the process of enhancing marketplace competitiveness through a greater understanding of a firm's competitors and the competitive environment. This process is unequivocally ethical. It involves the legal collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors, conducted by using databases and other "open sources" and through ethical marketing research inquiry.
Competitive intelligence enables senior managers in companies of all sizes to make informed decisions about everything from marketing, R&D, investing tactics to long-term business strategies. It is a crucial part of the emerging knowledge economy. By analyzing rivals' moves, competitive intelligence allows companies to anticipate market developments rather than merely react to them.
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Members of LLC enjoy ________________. If LLC is sued for wrongful discharge for example, its individual members, managers, and agents can't be held liable based solely on their status in the LLC.
Fill in the blank(s) with the appropriate word(s).
It is legal for settlement service provider A to pay settlement service provider B a portion of fees charged to a borrower only when:
a. Service provider B has performed bona fide services to earn the fee b. Both service providers have a written agreement in place to split fees c. The service providers are separate entities and not affiliated in any way d. The consumer is aware the service providers are splitting fees