________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes

A) Mass customization
B) Market targeting
C) Market segmentation
D) Differentiation
E) Positioning

C

Business

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Mr. Jones's loan application has been denied and he is provided with an Adverse Action Notice as required by ECOA. Which of the following pieces of information would not be included on the notice?

a. Information on the credit reporting agency if the adverse action is based on his credit report b. Reasons for the denial of credit c. A description of credit he requested d. His credit score

Business

Land's End will take your measurements and make you the perfect dress shirt or pair of jeans in the same amount of time it takes the company to produce "off the rack" shirts and jeans. What type of manufacturing is Land's End involved with?

A) lean manufacturing B) mass customization C) flexible manufacturing D) computer-integrated manufacturing E) computer-aided manufacturing

Business