In a short essay, describe an independent sample and list at least three hypotheses in marketing that relate to parameters from two different populations
What will be an ideal response?
Independent samples are two samples that are not experimentally related and the measurement of one sample has no effect on the values of the other sample. The following are hypotheses in marketing that relate to parameters from two different populations.
a. The populations of users and nonusers of a brand differ in terms of their perceptions of the brand.
b. The high-income consumers spend more on entertainment than low-income consumers do.
c. The proportion of brand-loyal users in Segment I is more than the proportion in Segment II.
d. The proportion of households with an Internet connection in the United States exceeds the proportion of those in Germany.
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During the most elaborate form of product use test, the placement of packaged goods is usually for approximately:
A) one week. B) two months. C) six months. D) one year.
To ensure the audience will interpret the message in the way the writer intended, what type of words should be used?
A) Passive B) Active C) Synonyms D) Concrete E) Abstract