Discuss how service firms can minimize non-monetary purchase costs

What will be an ideal response?

Service firms have several options available for reducing the non-monetary costs associated with service purchases. Operations experts can assist in reducing the time required to complete purchases, delivery, and consumption. Psychological costs can be reduced by eliminating or redesigning unpleasant or inconvenient procedures, educating customers, and retraining staff to be friendlier and more helpful. Physical efforts can be reduced during either the search or delivery process. More attractive visual environments, reduced noise, more comfortable furniture and curtailing offensive smells can decrease sensory costs.