Which of these is NOT one of the listed three roles of advertising?

a. to inform
b. to contribute to the economy
c. to educate
d. to communicate

a. to inform

Communication & Mass Media

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What is most important when a speaker is communicating emotional feelings, attitudes, likes, and dislikes to an audience?

a. verbal communication b. nonverbal communication c. a thoughtfully selected speech topic d. a clearly organized outline

Communication & Mass Media

Jayson Blair is no longer a New York Times reporter. His blatant use of stolen and

fabricated stories led not only to his own forced resignation, but also to the resignations of two high-ranking editors at the Times. What can we learn from this incident? A) We can no longer trust the mainstream news media to tell the truth. B) "If it bleeds, it leads" is what even reputable papers do to increase readership. C) Our society has become increasingly obsessed with punishing white collar crime. D) Penalties for plagiarism are severe and the consequences can be devastating.

Communication & Mass Media