The objectives of a firm must be measurable in order to determine its success in following the marketing plan
Indicate whether the statement is true or false
TRUE
Explanation: When objectives are measurable or quantifiable, it is possible to compare results later to see whether the objectives are being achieved and how successful the firm is in meeting its objectives as outlined in the marketing plan.
Business
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In the sales comparison approach the MOST consideration would be given to:
A. Recently sold comparable properties. B. The capitalization rate. C. What the owner paid for the property. D. Gross rent multiplier.
Business
Brand equity is the perception that most brands within a product category are relatively similar or have no distinct differences
Indicate whether the statement is true or false
Business