What type of consumer decision making is most likely to be used when the importance of a purchase to a customer is very high?

a. routine decision making
b. limited decision making
c. extended decision making
d. brand loyalty

c

Business

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The Fountaindale Adult Literacy Education Program needs to understand and target all of the following potential markets EXCEPT which one?

a. adults interested in teaching and literacy b. illiterate adults in the Fountaindale community c. community members in good economic circumstances d. the administrative board of the organization

Business

The introduction of a business report should

A) discuss your conclusions or recommendations. B) include all of your information sources. C) carry the full weight of your message. D) help readers understand the context of the report. E) propose a solution.

Business