If you are interested in achieving a long-term savings goal, then
A) you are not concerned with paying off your current debt.
B) you will try to save a small amount because that is better than saving nothing at all.
C) you will buy a new car because your best friend just bought one.
D) you believe that 'retail therapy' is the answer to your occasional depression.
Answer: B
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Customers who fall under the apostle group are usually price-and promotion-sensitive, and rarely stay with you long enough for them to be profitable
Indicate whether the statement is true or false
A shelf talker is:
A) a sales representative in a retail outlet who provides customers with information on different products in various shelfs. B) a sign hanging on the shelf with information, usually about a special price. C) a representative from a manufacturing firm who negotiaties shelf space with the retailers. D) a representative from a retail outlet who negotiates shelf space with the manufacturer.