Identify and describe two possible challenges a marketer may face in developing marketing-mix models
What will be an ideal response?
One of the biggest challenges to overcome is establishing buy-in throughout the company for using marketing modeling. Modeling represents a change in the way information is collected and analyzed, as well as a change in how decisions are made. Having key players throughout an organization accept the modeling approach will ease the transition. Another challenge is finding a balance between creativity in the marketing mix strategy and a strict interpretation of the marketing-mix model output. Determining how to optimize the nontraditional marketing activities such as events, product placement, and social media can also present challenges.
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Which of the following holds true for the means test?
A) If the debtor's income is greater than the state's median income, he will have to take a means test. B) Everyone will have to pass a means test. C) The means test has been around for years. D) The debtor has to be able to pay $200 per month for 5 years.
Positivity offset may be defined as the tendency of most individuals to experience a negative mood when nothing in particular is going on
Indicate whether the statement is true or false