A brand's "gestalt" is:
a. Another term for an item's tagline
b. All of a product's individual identity elements taken together
c. A term for television ads
d. How the public perceives a product's image
b
Communication & Mass Media
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Which of the following is a co-culture of the United States?
A) parents B) Amish C) chefs D) Los Angeles Lakers? fans
Communication & Mass Media
He became the first former president to visit Cuba and address the Cuban people on television:
a) Richard Nixon; b) Gerald Ford; c) Jimmy Carter; d) Ronald Reagan; e) George H.W. Bush
Communication & Mass Media