All of these are unethical activities on the part of the researcher, EXCEPT:
a. padding expenses.
b. deceiving respondents about the true purpose of the study.
c. not fully informing subjects about certain aspects of the research
d. not telling subjects about the sponsorship of the research
e. overstating research findings
Answer: e. overstating research findings
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The most important disadvantage to the use of the American Community Survey data in trading-area analysis is _____
a. the substantial cost b. the use of projections c. lack of timeliness d. use of county-based vs. narrower geographic areas
In terms of integration of media platforms, looking at two or more screens simultaneously to access content that is not related is:
A) content grazing. B) investigative spider-webbing. C) social spider-webbing. D) quantum journey.