Roubov Inc. is a chain of American department stores that sells clothing, furniture, home appliances, and toys.It buys its goods in large quantities directly from a manufacturer. Based on this information, Roubov Inc. most likely makes use of a(n) _____

a. retailer channel

b. wholesaler channel
c. agent channel

d. directchannel

ANSWER: a

Roubov Inc.makes use of a retailer channel. A retailer channel is most common when the retailer is large and can buy in large quantities directly from the manufacturer.