Attributes or benefits that customers strongly associate with a brand, that they feel are favorable,
and that make the brand unique or special are known as ________.
A) points of difference B) pivot points
C) basis points D) points of parity
A
Business
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Which source of merchandise utilizes vertical integration by a retailer?
a. company-owned b. outside, regularly used supplier c. outside, new supplier d. cooperative buying arrangement
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A 10-year bond with a $1,000 face value and 6% coupon rate is currently selling in the bond market for $700. Its yield to maturity is (approximately)
A) 6%. B) 7%. C) 8.6%. D) 10.6%.
Business