Discriminant analysis can be used to answer questions such as ________

A) How much of the variation in sales can be explained by advertising expenditures, prices, and level of distribution?
B) In terms of demographic characteristics, how do customers who exhibit store loyalty differ from those who do not?
C) What are the distinguishing characteristics of consumers who respond to direct mail solicitations?
D) Both B and C are correct.

D

Business

You might also like to view...

Article 3 of the Uniform Commercial Code (UCC) governs the use of negotiable instruments

Indicate whether the statement is true or false

Business

Which of the following strengthens the decision by Quik Meal executives to centralize operations?

A) Quik Meal offers five different flavors of energy gels for athletes. B) Quik Meal executives report a steady rate of sales in the U.S. market. C) Quik Meal country managers report few requests to alter product ingredients. D) Quik Meal products use the same trademark and packaging in every country.

Business