In his book Propaganda, this PR practitioner argued for a new paradigm for public relations: to make a

hero of “the special pleader who seeks to create public acceptance for a particular idea or commodity”:

a) Ivy Lee; b) Edward Bernays; c) Samuel Insull; d) Joseph Pulitzer; e) P.T. Barnum

a

Communication & Mass Media

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A young man who is new to public speaking wants to do everything he can to rehearse effectively. What technique should he try, since it has been shown to greatly help speakers rehearse?

a. becoming very conscious of all his flaws b. taping or videotaping himself c. practicing alone rather than with an audience d. using a microphone

Communication & Mass Media

Internet columnist Matt Drudge routinely violates the norms of professional journalism by publishing unconfirmed reports that may turn out to be only rumors

Indicate whether the statement is true or false.

Communication & Mass Media