Today's highly competetive business environment has contributed to increased customer focus and an outside-in marketing orientation

The effect of _____ is a difficult audience variable to analyze given the rapid social changes in recent decades

A) gender B) religion C) age D) culture

Shondra heard the teacher say everyone did fine on the test, but he was frowning as he said it, so Shondra thinks the class didn't do well. By basing her understanding of the message on the nonverbal cue, Shondra is exhibiting a(n) __________ culture.

Fill in the blank(s) with the appropriate word(s).