Which is an excellent way to make comparisons among magnitudes?

After evaluating a PR program, what step should Katie, who works as the PR representative in the technical firm HiTechie Co., take next in the review process of the program, and why?

a. She should submit the evaluation report along with the results to management; this will help her convince management that the PR program was useful, and it also assures future funding. b. She should carry out aproduction/distribution measurement; this will help herquantify the success of the PR program for management. c. She should organize a content analysis; this will help herunderstand which type of content was generally used during the PR program. d. She should develop program objectives; thiswill help herfind outthe effectiveness of the PR program by assessing the accomplishment of measurable goals.

Seltzer Inc. has been facing reduced sales ever since reports surfaced that the company's products caused health issues. They hired Ben to help launch a line of new products to help replace their existing one

Ben calls for a meeting with management to understand their expectations from the advertisements. What is this stage of ad development called? a) Stating the problem the ad should solve b) Stating the structure of the copy platform c) Stating what the ad is supposed to do d) Stating key facts