Explain how approaches to product and service development can be applied to a go-to-market approach,
with an example.
What will be an ideal response?
Two common ways for organizations to achieve their product and service objectives through a go-to-market
approach are responsiveness and custom applications. For example, knowing that social gamers crave interactivity,
Zynga delivers its FarmVille game using social media sites like
Facebook, rather than sending the gamer a traditional CD-ROM in a box. The BMW MINI allows customers to
"build" their cars on its configurator-equipped website (selecting from 10 million option and accessory
combinations).
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Neptune Inc. uses a standard cost system and has the following information for the most recent month, April:
Actual direct labor hours (DLHs) worked 17,000 Standard DLHs allowed for good output produced this period 18,000 Actual total factory overhead costs incurred$45,400 Budgeted fixed factory overhead costs$10,800 Denominator activity level, in direct labor hours (DLHs) 15,000 Total factory overhead application rate per standard DLH$2.70 The total factory overhead spending variance in April for Neptune, Inc., to the nearest whole dollar, was:
Legally and technically, property is defined as.
a. Freehold Estates. b. Things which are owned by buyers and sellers. c. Rights or interest which a person has in the thing that is owned. d. Only personal property.