Which of the following organizational citizenship behaviors is exemplified by mentoring younger salespeople?

When a practitioner attempts to make a new product newsworthy in order to get media and public attention, it is called:

A. Product publicity D. Product advertising B. Consumer relations E. Institutional advertising or advertorials C. Issues management

For a project to be accepted, the ________ may be greater than or less than the firm's WACC, but the ________ must be greater than the hurdle rate

A) IRR; NPV B) hurdle rate; IRR C) MIRR; NPV D) NPV; IRR