Porter defined ________ as the amount of money that a customer is willing to pay for a resource, product, or service

The average net income of a project divided by the project's average book value is referred to as the project's:

A. required return. B. market rate of return. C. internal rate of return. D. average accounting return. E. discounted rate of return.

________ headings identify a topic but do little more; ________ headings guide readers to think in certain ways about a topic

A) Topical; interrogative B) Universal; relational C) Descriptive; informative D) First level; second level