What is stealth marketing and how does it impact consumers perceptions of product information?

What will be an ideal response?

Stealth marketing (also known as masked marketing) consists of marketing messages and promotional materials that appear to come from independent parties although, in fact, they are sent by a marketer. Some maintain that masked marketing strategies often violate the FTC's definition of deceptive advertising, endorsement guidelines, and other regulations of marketing, and believe that the FTC should establish clearer rules in order to reduce the use of masked advertising. Others argue that the widespread use of stealth marketing abuses consumers' efforts to avoid advertising and will result in increased consumer distrust of product information.