A feature of advertising NOT shared by public relations is that
A) the organization controls the message.
B) messages are always self-serving.
C) messages that reach the audience may have been edited by the media.
D) time and space are purchased.
Answer: C
Communication & Mass Media
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There are __________ stages of the perception process
Fill in the blanks with correct word
Communication & Mass Media
The purpose of off-miking, when mixed with sound from the close mics, is to:
a. balance the close sound pickup with the more distant sound pickup b. add more level to the overall sound c. add more harmonics and overtones to the overall sound d. add airier, more ambient sound to the overall recording
Communication & Mass Media