August's direct material planning variance was:

A database marketing program provides the tools to personalize messages and keep records of the types of communications that work and those that do not work

Indicate whether the statement is true or false

The purpose of performing an audit of the plan is:

A) to reveal why something went wrong and what can be improved the next time. B) to frame the objectives and strategies associated with the marketing plan. C) to finalize the financial resource and the budget of the marketing plan. D) to assess expenditure budgets, along with labor, raw material, and other assigned costs.