Why must the researchers avoid generalizing from focus-group participants to the whole market?

A) Participants' responses are not reliable.
B) Most of the participants are likely to be ignorant about the topic of discussion.
C) The size of the group is too small and the sample is not drawn randomly.
D) Most of the participants are likely to exhibit similar tastes and preferences.
E) The participants usually come from diverse backgrounds.

C

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Metric units are widely used by ______________________

a. scientists and engineers b. doctors and dentists c. lawyers and judges d. teachers and students

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Raul find that he needs to invest 60 hours per week in work to advance in his career so he resents the amount of time he has to spend with his wife and four children. The primary type of conflict Raul is facing is most likely ________

A) family interfering with work B) work interfering with family C) flexible work arrangements interfering with a regular work schedule D) the satisfaction of higher-level versus lower-level needs

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