Which of the following cannot be used in a policy illustration if nonguaranteed elements are intended to pay future premiums?
A. Paid up additions
B. Paid-up premiums
C. Disappearing premiums
D. Vanishing premiums
Ans: D. Vanishing premiums
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Gallup and Robinson Magazine Impact Research Service (MIRS) test ads using an at-home in-magazine context among widely dispersed samples. Test ads may naturally appear in the magazine or are inserted as tip-ins
It provides strong, validated measures of recall, persuasion, and ad reaction with responsive scheduling. The MIRS is an example of surveys being used ________. A) to evaluate advertising B) to examine purchase and consumption behavior C) for market segmentation D) all of the above
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A) scanner panels with cable TV B) volume tracking data C) scanner panels D) none of the above