A young minister, well accepted by his congregation after two years in its service, notices that the church's membership has been declining recently. What should the minister think about when addressing the congregation on this problem?

What will be an ideal response?

A successful answer will draw from the entire chapter, with an emphasis on using audience analysis in the preparation of the presentation to the congregation. Attention should be paid to audience segmentation, setting purposes and audience responses realistically, and selecting reasons that will be most effective with each subgroup identified.

Communication & Mass Media

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City residents know the local government is facing a budget shortfall. The mayor gives a

speech presenting two options for reducing costs: laying off employees or closing city parks one day per week. He focuses on getting residents to agree that the second plan is best. Which organizational pattern is he using? A. Logical reasons B. Problem-solution C. Progressive-questions D. Comparative Advantages

Communication & Mass Media

Subjective culture is an individual's interpretation of the beliefs, values, and norms associated with a culture

Indicate whether the statement is true or false.

Communication & Mass Media