What are the different income-distribution patterns? How does income distribution in the economies affect the marketing decision of the firms?
What will be an ideal response?
Marketers often distinguish countries using five income-distribution patterns:
1. very low incomes
2. mostly low incomes
3. very low, very high incomes
4. low, medium, high incomes
5. mostly medium incomes
The market would be very small in countries with type 1 or 2 income patterns and will be considerably large in the countries with income patterns 3 and 4. In countries which have a marked inequality in income distribution, companies tend to produce goods which are consumed by the mass as well as produce certain luxurious goods to cater to the richer section.
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Under the Revised Secured Transactions Article of the UCC, which of the following requirements is necessary to have a security interest attach?
Debtor had rights in the collateral Proper filing of a security agreement Value given by the creditor A. Yes, Yes, Yes B. Yes, Yes, No C. Yes, No, Yes D. No, Yes, Yes
Why might a business use a combination of direct, indirect, and mixed marketing channel systems?
A) to have total control over the quality of customer service B) to lower the risk of distributing products to end-users C) to attain maximum profits at minimum cost D) to reach different target markets cost effectively and to deliver the service level expected by target customers E) to comply with legal requirements that limit a business from having too much control over the distribution of products to consumers