Through ________, a service firm orients and motivates its customer-contact employees and supporting service people to work as a team to provide customer satisfaction

The spreadsheet starts with the beginning statement of cash flows and concludes with the ending statement of cash flows

Indicate whether the statement is true or false

At the heart of any marketing program is the firm's ________, its tangible offering to the market

A) strategy B) product C) brand D) value E) people