What is gross margin percentage? How is it calculated?
What will be an ideal response?
The gross margin percentage represents the contribution margin divided by revenue. A company can compare its
gross margin with that of other similar products in its industry and determine if it is higher or lower than the
industry average (higher is better). To calculate gross margin percentage, the following formula is used:
Gross Margin Percentage = (Revenue - Cost of Goods Sold)/Revenue
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________ refers to the speed with which consumers and businesses adopt a particular product
A) A penetration strategy B) Positioning C) A skimming strategy D) Diversification E) Diffusion of innovation
If you can afford health insurance but don't have it, you may have to pay a fee or penalty
Indicate whether this statement is true or false.