Once the product or service passes the business analysis test, it moves into the ________ stage of new product development

A) concept development
B) concept testing
C) idea screening
D) marketing strategy
E) commercialization

B

Business

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A useful way to distinguish between goods and services is to place them on a continuum from ____________ to ____________

a. practical; impractical b. tangible-dominant; intangible-dominant c. low; high d. reliable; unreliable e. prepared; unprepared

Business

Fred asks Bertrand about the validity of various proposals that Bertrand has offered to resolve a conflict between them

He tells Bertrand that while he thinks his proposals seem sound, he wants to test them to be sure that any agreement based on them will last. This behavior best illustrates: a. Openness b. Persistence c. Critical reasoning d. Integrity

Business