Jay, a popular TV show host, made a joke regarding Ford
Pintos and the dangers of owning them because of their "perceived" tendency to blow up. Many Pinto owners took issue with Jay's view as presented, in part due to a fear that they could never re-sell their car. Jay's very public joke and its potential to impact peoples' perceptions is an example of a(n)
A) representative heuristic.
B) availability heuristic.
C) exemplar.
D) additive strategy.
Answer: B
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