What is a cost associated with preannouncements?
a. providing information to competitors
b. motivate customers to delay purchases of the company's existing products
c. undermine your customers trust
d. all of the above
d
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What type of control focuses on preventing future problems?
What will be an ideal response?
Bruce is a fan of the Minnesota Vikings Football team. He was watching a game between the Minnesota Vikings and the San Francisco Fortyniners on San Francisco television station. He expected that the announcers would favor the local team and it appeared that he was right. Even though a national media agency gave the local announcers an award for the most unbiased coverage ever in a televised football game, Bruce remained convinced that the announcers had favored the local team. This is an example of ______________?
a. Selective attention b. Selective interpretation c. Selective memory d. Selective retention e. Selective selection