A major difference between retailer and manufacturer advertising strategies is that retailers _____
a. have more geographically concentrated target markets than manufacturers
b. are more prone to use radio and television media than manufacturers
c. generate cooperative advertising programs
d. are more concerned with institutional advertising
a
Business
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Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives
Indicate whether the statement is true or false
Business
Notice of a hearing, in most cases, is accomplished by:
a. telephone call b. e-mail c. first-class or registered mail d. subpoena
Business