When an Italian printing company hires an American salesperson to visit American publishers and present the advantages of printing with this Italian company, this is an example of ________
A) public relations
B) product placement
C) personal selling
D) viral marketing
E) corporate advertising
C
Explanation: C) Personal selling is the direct communication between a salesperson and potential buyers. An American salesperson visiting publishers, who are potential buyers, is demonstrating personal selling for the Italian company that offers printing services.
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a. True b. False
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