A halo error occurs when a manager generalizes one negative performance feature to all aspects of employee performance

Do-it-yourself advertising is a type of ________

A) user-generated content B) advocacy advertising C) sales promotion D) corrective advertising E) public service advertising

Why is it inappropriate to use the indirect approach in a message that has to do with an employee's safety?

A) The audience may mistake the message for a routine communication and decide not to read it. B) It is most important to maintain the company's positive image and retain the customer's goodwill. C) This approach will not be sufficient to soften the blow of the bad news. D) This approach puts the audience's welfare ahead of the company's best interests. E) It fails to adequately prepare the audience for the bad news that will follow.