Litigation public relations requires the intelligent use of acceptable, ethical public relations practices, including ________
A) developing a message strategy for use only at the beginning of a case
B) advocating for lengthening the time a case is in court
C) trying for settlement after the case is decided
D) keeping the focus positive and fighting nicely
D
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________ is the a type of validity that assesses the relationship between theoretical constructs. It seeks to confirm significant correlations between the constructs as predicted by theory
A) Convergent validity B) Discriminant validity C) Nomological validity D) Concurrent validity
The promotion element of a marketing program can be subdivided into the areas of:
A) sales, promotion, and advertising B) market research, personnel, and product publicity C) product research, product design, product production, and product publicity D) public relations, place, personal selling, and personnel E) sales promotion, public relations, personal selling, and advertising